A psychologist by training and education, Dr. Susan Weinschenk takes research and knowledge about the brain, the visual system, memory, and motivation and extrapolate UX design principles from that. This article is a snapshot of the psychologist’s view of UX Design and describes the following:

1. People Don’t Want to Work or Think More Than They Have To
2. People Have Limitations
3. People Make Mistakes
4. Human Memory Is Complicated
5. People are Social
6. Attention
7. People Crave Information
8. Unconscious Processing
9. People Create Mental Models
10. Visual System

The Psychologist’s View of UX Design