Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

The author describes A/B tests and multivariate tests (MVT), the difference between them and how one can choose which best fits their needs. A comparison between the techniques is mentioned, taking into consideration the overall use of the testing technique, coding needs, design needs, granularity of results and other considerations.
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches


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